"Every subscription category from food to beauty has a clear leader, except toys. "This acquisition means big things for the toy industry," says Surprise Ride COO and co-founder Rosy Khalife. This deal is another great example of how women-founded companies get outstanding returns."
What Donna and Rosy built for families is sensational, and Fat Brain is the perfect partner. You're seeing kids everywhere glued to screens. Kevin O'Leary adds "Backing Surprise Ride is one of the best moves I made. After appearing on Shark Tank, Surprise Ride received an investment from celebrity investor Kevin O'Leary who has been instrumental in the company's growth. The dynamic sister duo grew up as war refugees from Lebanon and did a lot of projects with their artist dad as kids to keep busy.
Surprise Ride's products are inspired by memories of Donna and Rosy's childhood. This is the culmination of a lot of hard work and the American Dream coming to life for us." "Surprise Ride's mission to get kids off their devices and help them engage in the real world with hands-on activities is just what the market needs."ĭonna Khalife, Surprise Ride CEO and co-founder says, "We're thrilled to join forces with Fat Brain Toys to bring Surprise Ride to every kid. "We've been evaluating the subscription space for a number of years knowing families today want more convenient ways to get quality products for their kids," comments Fat Brain Toys CEO and co-founder Mark Carson.
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